SAVANNAH MATTHEWS

CV

SAVANNAH L. MATTHEWS

slmatthews777@gmail.com | New York, NY (Relocating May 2026)

EDUCATION

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL      Chapel Hill, NC

Bachelor of Arts in Media and Journalism     May 2026

  • Hussman School of Journalism; Focus on Advertising and Public Relations
  • Minor in Philosophy, Politics, and Economics (PPE)
  • Study Abroad: Florence, Italy (Summer 2025)      

WORK EXPERIENCE

CELINE KAPLAN PUBLIC RELATIONS             Remote / New York Public Relations Intern               June 2025 – Present

  • Curate 20+ targeted media lists to support product launches, events, and brand initiatives, identifying relevant editors, influencers, and publications to maximize media reach.
  • Draft, refine, and distribute 50+ original media pitches to 100+ editors, influencers, and outlets, while tracking outreach performance and earned media coverage.
  • Compile monthly social media and press coverage reports, analyzing reach, sentiment, and engagement to evaluate campaign performance and support client reporting.

DEPOP                          New York, NY

Marketing Intern                       June 2025 – August 2025

  • Planned and developed a brand activation campaign targeting female millennial audiences in a major U.S. metropolitan market, supporting Depop’s community growth and brand awareness initiatives.
  • Collaborated cross-functionally with marketing and strategy teams to analyze consumer research, growth trends, and campaign insights, helping inform audience targeting and campaign planning.
  • Recruited, onboarded, and managed communications with 100+ student campus managers for the student ambassador program, supporting grassroots brand promotion and community engagement.

DEPOP                 Chapel Hill, NC

Campus Ambassador October 2024 – May 2025

  • Organized and executed 8+ creative campus events per semester, promoting sustainable fashion, partnering with 11 student organizations to expand Depop brand awareness and community engagement.
  • Hosted and designed educational workshops and seminars, encouraging students to buy second-hand and upcycle clothing as sustainable alternatives to fast fashion.

EXTRACURRICULAR, LEADERSHIP, AND COMMUNITY INVOLVEMENT

COULTURE MAGAZINE Chapel Hill, NC

Associate Editor in Chief June 2025 – Present

  • Direct editorial development for the 2026 print issue, leading pitch meetings, evaluating 70+ story ideas, and editing 30 final articles for publication.
  • Oversee creative production of 7 fashion editorial photoshoots, coordinating teams across styling, photography, and creative direction.
  • Produce 3 campus events to promote the magazine, increasing student awareness and community engagement.
  • Manage digital content strategy, including social media, weekly newsletters, and online article publishing

Creative Director September 2024 – June 2025

  • Captured and curated behind-the-scenes photography for 6 editorial photoshoots, creating digital and print-ready content to support Coulture’s visual storytelling and social media presence.
  • Led creative direction and styling for 5+ fashion editorials, guiding models and collaborating with photographers and stylists to execute cohesive visual concepts.
  • Represented Coulture Magazine and UNC Hussman School of Journalism at New York Fashion Week (SS25 & SS26), attending shows and producing fashion coverage.

SKILLS AND TRAINING

Areas of Expertise: Editorial Strategy | Strategic Public Relations and Marketing

Technical Proficiencies: Microsoft Office, Adobe Creative Suite

Certifications: Fashion Marketing and Communications Certificate